Narrative, creative – immersive? The immersive potential of right-wing influencers in social media

09.11.202310:00 CET / Zoom

Speaker: Josephine B. Schmitt (Center for Advanced Internet Studies), Sandra Kero (Center for Advanced Internet Studies)

Immersive experiences that users have in digital spaces can have strong emotional effects and influence political or ideological attitudes. This symposium deals with the immersive effects of social media platforms. In addition to a detailed discussion of what immersiveness can mean in this context, we will present mechanisms that contribute to the immersiveness of right-wing influencers in social media, drawing on concepts and theories from media and communication studies as well as psychology.

The event will be held in English. 

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